Pratakuten.se offers personalized coaching and therapeutic conversations through flexible, phone-based sessions. It targets individuals seeking personal growth and stress management support. This custom WordPress theme was designed and developed by me with an emphasis on accessibility, simplicity, and user engagement, aligning with Pratakuten’s mission to provide meaningful dialogue and personal empowerment.
For this project, I took an iterative approach, starting with simple wireframes to shape the layout and improve the user experience. My focus was on creating a design that feels accessible and engaging, with special attention to an easy and intuitive booking process. Feedback guided adjustments along the way, ensuring the site was user-friendly, built trust, and supported seamless interaction with Pratakuten’s services.
One key challenge was a very tight budget and time frame - the client needed the website to go live a soon as possible, which made design decisions a bit hasty. Another challenge was the client’s specific needs and vision, and how to still engage best practices in UX and UI design. This required balancing the stylistic elements and content priorities with design choices and UX/UI principles, striking this balance sometimes involved negotiating between aesthetics and function, ensuring that the website remained engaging, easy to navigate, and visually cohesive while still meeting the client's wishes.
I adopted a user-centered approach, prioritizing minimalism, a clear navigation to streamline appointment booking and highlight Pratakutens unique services. The process involved:
The final design delivered a user-friendly and welcoming interface, with a focus on showcasing Pratakuten’s core values. Clear messaging, and a straightforward link to booking system, and dedicated sections for each service were prioritized to guide users.
The launch established a clear online presence, with a focus on streamlined booking and ser engagement. Positive feedback highlighted accessibility, clarity, and ease of use.
My findings showed that users want clear, accessible product information, especially around ingredients and sustainability claims.
With the website gone live because of the client's need to get started quickly, we decided to make adjustments as needed.
The client would like to have more images with peoples faces, which we will have a look at later on. Imaging was a bit rushed. The client also would like the interface to give a more happy feeling, which we disagreed on, so for now there is a compromise on that.
Add more questions to the FAQ page will make it look more finished, as for now with only three questions it looks a bit unfinished. But this is up to the client to add, since that is a function added to the WordPress interface.
Make sure that mobile responiveness is finished on all device sizes.
Do user testing.
This project focused on creating a responsive and user-friendly website for Pratakuten, emphasizing clear service presentation and an intuitive booking process. Balancing client needs with effective UX/UI principles and technical limitations on WordPress shaped the approach and final design.
Building a custom WordPress theme brought several hurdles, particularly in balancing responsiveness with design elements. It also took longer to code the site, and such a small site might not need a CMS, but on the other hand it makes it easier to scale up and for example add a blog in the future, and also for the client to update FAQ easier.
It was also a challenge to align the client’s preferences with best UX/UI practices, especially when determining the visual focus and content structure. There were times when prioritizing the user's experience over aesthetics or vice versa required thoughtful negotiation.
Feedback emphasized the importance of clear service presentation, prompting content tweaks and design adjustments.
